Privacy Policy

Depending on how you use the Website, we may collect the following categories of personal data and related information:

• Information provided for age verification, such as country or territory of residence, date of birth, age range, or confirmation that you are of legal drinking age.
• Contact information that you voluntarily provide, such as name, company name, e-mail address, telephone number, postal address, or inquiry details.
• Information submitted through forms, campaigns, surveys, event registrations, customer inquiries, or other interactive functions on the Website.
• Technical and usage information, such as IP address, browser type, device information, operating system, access date and time, pages viewed, referring URLs, Cookie identifiers, and similar log information.

We will not intentionally collect sensitive personal data unless it is necessary, lawful, and accompanied by appropriate notice and consent where required. The Website is not intended to collect personal data from people who are below the legal drinking age in their country or territory of residence.

We may collect and process personal data for the following purposes:

• To confirm whether users are legally permitted to access alcohol-related content.
• To operate, maintain, protect, and improve the Website and related digital services.
• To respond to inquiries, requests, feedback, complaints, or other communications from users.
• To administer campaigns, events, surveys, promotions, or other activities where users choose to participate.
• To analyze Website usage, improve user experience, enhance security, and detect or prevent unauthorized access, fraud, misuse, or technical issues.
• To comply with legal, regulatory, accounting, audit, tax, reporting, or internal governance requirements.
• For any other purpose that is notified to you at the time of collection or that is reasonably related to the above purposes.
• To send marketing, promotional, or informational communications only where permitted by applicable law and, where required, where your consent has been obtained.

Where required by applicable law, we will obtain your consent before collecting, using, disclosing, or otherwise processing your personal data. Your consent may be obtained through written notice, online forms, checkboxes, Website settings, continued use of certain functions, or other lawful methods.

You may withdraw your consent at any time by contacting us using the contact details set out in this Privacy Policy. However, if you withdraw your consent or choose not to provide personal data requested by us, we may be unable to respond to your inquiry, process your registration, administer a campaign or promotion, verify your eligibility to access alcohol-related content, or provide certain Website functionalities.

Where personal data relates to a person below the age at which consent may be validly given under applicable law, consent from a parent, guardian, or person with parental responsibility may be required. Alcohol-related pages are not intended for people below the legal drinking age.

We may disclose personal data to the following parties where necessary for the purposes described in this Privacy Policy:

• Kirin Group companies, affiliates, and related entities.
• Service providers, vendors, consultants, web agencies, hosting providers, analytics providers, IT support providers, and other business partners who process data on our behalf.
• Professional advisers, auditors, insurers, legal counsel, and compliance support providers.
• Government authorities, regulators, courts, law enforcement bodies, or other parties where disclosure is required or permitted by law.
• Other parties with your consent or where such disclosure is reasonably necessary in connection with corporate transactions, business restructuring, legal claims, or protection of rights.

Where service providers process personal data on our behalf, we require them to process such personal data only for authorized purposes and to implement appropriate confidentiality, security, and data protection measures.

Personal data may be transferred to, stored in, or processed in countries or territories outside Malaysia, including within the Kirin Group and by service providers or business partners located outside Malaysia, such as Japan, Singapore, or other jurisdictions where relevant parties operate. Where we transfer personal data across borders, we will take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

By using the Website or providing personal data to us, you acknowledge that your personal data may be processed in jurisdictions that may have different data protection standards from your country or territory of residence.

The Website may use cookies, web beacons, tags, pixels, local storage, and similar technologies (collectively, "Cookies") to improve website functionality, enhance user convenience, analyze access and usage trends, personalize content, support security, and deliver or measure advertising or communications.

Cookies may collect information such as device identifiers, browser type, IP address, pages viewed, access date and time, referring URLs, and interaction information. Some Cookies are necessary for the Website to function properly, while others help us understand usage or provide a more relevant user experience.

• Strictly necessary Cookies: required for core Website functions such as security, network management, privacy settings, login, and form submission.
• Performance Cookies: used to count visits, identify traffic sources, and understand how users move around the Website in order to improve performance.
• Functional Cookies: used to enhance functionality and personalization, including remembering preferences and improving convenience.
• Targeting or advertising Cookies: used by KBSEA or advertising partners to deliver, measure, or improve relevant advertising and content.

You may disable or manage Cookies through your browser settings or, where available, through the Cookie settings provided on the Website. If you disable certain Cookies, some parts of the Website may not function properly or may not be available. 

Third-party service providers may also use Cookies in connection with analytics, social media, advertising, embedded content, or other services. Such third-party Cookies are subject to the privacy policies and cookie policies of the relevant providers.

Where required by applicable law, we will provide appropriate notice or obtain consent for the use of Cookies that are not strictly necessary.

A detailed list of Cookies and similar technologies used on the Website, including any analytics, advertising, or social media technologies where applicable, may be provided through the Cookie Preference Center available on the Website. The Cookie Preference Center may also allow you to review, accept, reject, or adjust certain Cookie categories, except for Cookies that are strictly necessary for the operation of the Website.

We take reasonable technical, organizational, and administrative measures to protect personal data against unauthorized access, disclosure, alteration, loss, misuse, destruction, or other unlawful processing. Such measures may include access controls, system monitoring, encryption where appropriate, vendor management, internal policies, and staff awareness.  


However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and users are responsible for taking appropriate precautions when using the Website and communicating online.

We will retain personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal, regulatory, accounting, audit, tax, or internal governance requirements, to resolve disputes, or to enforce our rights. When personal data is no longer required, we will take reasonable steps to delete, anonymize, or securely dispose of it.

Under the Personal Data Protection Act 2010 of Malaysia and subject to applicable legal requirements and exceptions, you may request access to personal data held by us and request correction of personal data that is inaccurate, incomplete, misleading, or not up to date. You may also withdraw consent, request limitation of processing, object to certain processing including processing for direct marketing purposes, request information about our data handling practices, or exercise other rights provided by applicable data protection laws.  


To exercise your rights, please contact us using the contact details set out below. We may request information necessary to verify your identity before responding to your request. We will respond within the period required by applicable law.

The Website may contain links to third-party websites, services, social media platforms, or embedded content. We are not responsible for the privacy practices, security, content, or policies of such third parties. You should review the privacy policies and terms of those third-party websites or services before using them or providing personal data.

We may revise, amend, or update this Privacy Policy from time to time due to changes on the Website, systems, business operations, legal requirements, regulatory guidance, or other relevant circumstances. Any updated Privacy Policy will become effective when posted on the Website, unless otherwise stated or required by applicable law.

If you have any questions, requests, complaints, or concerns regarding this Privacy Policy or our handling of personal data, please contact:

The General Manager
Kirin Brewery Southeast Asia Sdn. Bhd.

SO-10-7, Strata Office, Menara 1

KL Eco City, No.3 Jalan Bangsar

59200 Kuala Lumpur, Malaysia

Email: info@kirin-sea.com